Young, Robert F. <br/><br/>
Managing cooperative advertising  a strategic approach 
Robert F. Young, Stephen A. Greyser. 
 - Lexington, Mass.  LexingtonBooks  c1983. 
 - x, 171 p.  ill. 
<br/><br/>Bibliography: p. 170-171. 
<br/><br/><label>ISBN: </label>0669063010 
<br/><br/><label>LCCN: </label>82048572  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Cooperative advertising.
<br/><br/><label>LC Class. No.: </label>HF5827.4  / .Y68 1983 
<br/><br/><label>Dewey Class. No.: </label>659.1