TY  - BOOK
AU  - Tolley,B.Stuart
TI  - Advertising & marketing research: a new methodology
SN  - 0882291793
AV  - HF5827 .T64 1977
U1  - 659.1 
PY  - 1977///
CY  - Chicago
PB  - Nelson-Hall
KW  - Advertising
KW  - Research
KW  - LEMB
KW  - Marketing research
KW  - Local
N1  - Includes bibliographical references and index
ER  -