TY  - BOOK
AU  - Lewis,Herschell Gordon
TI  - How to make your advertising twice as effective at half the cost
SN  - 0882295365
AV  - HF5823 .L53 1979
U1  - 659.1 
PY  - 1979///
CY  - Chicago
PB  - Nelson-Hall
KW  - Advertising
KW  - LEMB
KW  - Costs
N1  - Includes index
ER  -