Lewis, Herschell Gordon <br/><br/>
How to make your advertising twice as effective at half the cost 
H. Gordon Lewis. 
 - Chicago  Nelson-Hall  c1979. 
 - xii, 207 p.  ill. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0882295365 0882296949 (pbk.) 
<br/><br/><label>LCCN: </label>79013179  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Advertising--Costs.
<br/><br/><label>LC Class. No.: </label>HF5823  / .L53 1979 
<br/><br/><label>Dewey Class. No.: </label>659.1