<?xml version="1.0" encoding="UTF-8"?>
<mods xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" version="3.1" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-1.xsd">
  <titleInfo>
    <title>Social communication in advertising</title>
    <subTitle>persons, products, &amp; images of well being</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Leiss, William</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Kline, Stephen.</namePart>
  </name>
  <name type="personal">
    <namePart>Jhally, Sut.</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <genre authority="marc">bibliography</genre>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">onc</placeTerm>
    </place>
    <place>
      <placeTerm type="text">Toronto</placeTerm>
    </place>
    <publisher>Methuen</publisher>
    <dateIssued>c1986</dateIssued>
    <dateIssued encoding="marc">1986</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>327 p. ill.</extent>
  </physicalDescription>
  <note type="statement of responsibility">William Leiss, Stephen Kline, Sut Jhally.</note>
  <note>Includes index.</note>
  <note>Bibliography: p. 313-319.</note>
  <subject authority="lcsh">
    <topic>Advertising</topic>
    <topic>Social aspects</topic>
  </subject>
  <subject authority="rvm">
    <topic>Publicité</topic>
    <topic>Aspect psychologique</topic>
  </subject>
  <subject authority="rvm">
    <topic>Publicité</topic>
    <topic>Aspect social</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Advertising</topic>
    <topic>Psychological aspects</topic>
  </subject>
  <classification authority="lcc">HF 5827 .L43 1986</classification>
  <classification authority="ddc" edition="19">659.1/042</classification>
  <identifier type="isbn">0458991708</identifier>
  <identifier type="lccn">cn 85099955</identifier>
  <recordInfo>
    <recordCreationDate encoding="marc">851029</recordCreationDate>
    <recordChangeDate encoding="iso8601">20160527190231.0</recordChangeDate>
    <recordIdentifier source="BIBL">182668</recordIdentifier>
  </recordInfo>
</mods>
