Leiss, William

Social communication in advertising persons, products, & images of well being William Leiss, Stephen Kline, Sut Jhally. - Toronto Methuen c1986. - 327 p. ill.

Includes index.

Bibliography: p. 313-319.

0458991708 15.95

cn 85099955


Advertising--Social aspects
Publicité--Aspect psychologique.
Publicité--Aspect social.
Advertising--Psychological aspects.

HF 5827 / .L43 1986

659.1/042