TY  - BOOK
AU  - Haight,William
TI  - Retail advertising: management and technique
SN  - 0382190467
AV  - HF5823 .H19 1976
U1  - 658/.91/6591314 
PY  - 1976///
CY  - Morristown, N.J.
PB  - General Learning Press
KW  - Advertising
KW  - LEMB
KW  - Retail trade
KW  - Local
KW  - Management
N1  - Includes index; Bibliography: p. 516-521
ER  -