Haight, William.

Retail advertising management and technique William Haight. - Morristown, N.J. General Learning Press c1976. - xiv, 530 p., [2] leaves of plates ill.

Includes index.

Bibliography: p. 516-521.

0382190467

75046173 //r84


Advertising
Retail trade
Advertising--Management.

HF5823 / .H19 1976

658/.91/6591314