Haight, William.
Retail advertising management and technique
William Haight.
- Morristown, N.J. General Learning Press c1976.
- xiv, 530 p., [2] leaves of plates ill.
Includes index.
Bibliography: p. 516-521.
0382190467
75046173 //r84
Advertising
Retail trade
Advertising--Management.
HF5823 / .H19 1976
658/.91/6591314