Marketing channels relationships and performance [edited by] Luca Pellegrini, Srinivas K. Reddy. - Lexington, Mass. Lexington Books c1986. - 209 p. ill. - The Advances in retailing series .

Some of the papers presented at the Third International Conference on Distribution held at Angera, Italy, April 19 and 20, 1985, sponsored by the Centro di studi sul commercio of the Università Bocconi, Milan, and the Institute of Retail Management, New York University.

Includes bibliographies and index.



86045186 //r87


Marketing channels--Congresses.

HF5415.129 / .M37 1986

658.8/7