Kurtz, David l. <br/><br/>
Fundamentals of professional selling 
David L. Kurtz, H. Robert Dodge. 
 - Homewood, Ill.  BPI/Irwin  1989. 
 - xvii, 280 p.  col. ill. 
<br/><br/>Includes bibliographical references (p. 263-264). 
<br/><br/><label>ISBN: </label>0256066752  28.95 
<br/><br/><label>LCCN: </label>88016672  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Selling<br/>Sales personnel--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5438.25  / .K86 1989 
<br/><br/><label>Dewey Class. No.: </label>658.8/5