TY  - BOOK
AU  - Crissy,William Joseph Eliot
AU  - Cunningham,Isabella C.M.
AU  - Cunningham,William Hughes
TI  - Effective selling: a short course for professionals
T2  - Wiley professional development programs
SN  - 0471019240
AV  - HF5438.25 .C74 1977
U1  - 658.85 
PY  - 1977///]
CY  - New York
PB  - Wiley
KW  - Selling
KW  - Local
N1  - Title from case; 1. Closing confidently, professionally, and ethically. -- 2. The marketing concept and models of buyer behavior. -- 3. Approaches to the buying-selling process. -- 4. Communicating to sell. -- 5. Tactics for overcoming sales resistance. -- 6. Planning for successful selling. -- 7. Presenting features and benefits
ER  -