a short course for professionals Crissy, William Joseph Eliot. creator Cunningham, Isabella C. M. joint author. Cunningham, William Hughes. joint author. text nyu New York Wiley [1977] 1977 monographic eng

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1 case (7 v.) ill. 1. Closing confidently, professionally, and ethically. -- 2. The marketing concept and models of buyer behavior. -- 3. Approaches to the buying-selling process. -- 4. Communicating to sell. -- 5. Tactics for overcoming sales resistance. -- 6. Planning for successful selling. -- 7. Presenting features and benefits. W.J.E. Crissy, Isabella C.M. Cunningham, and William H. Cunningham. Title from case. Selling HF5438.25 .C74 1977 658.85 0471019240 76045818 760921 20160527190219.0 182551