01114nam a2200241Ia 4500001000700000003000500007005001700012008004100029010001500070020001500085050002500100082001100125100004100136245012500177260002800302300002400330490005100354500002100405505032000426650001900746700005300765700005400818182551BIBL20160527190219.0760921s1977    nyua          00010 eng    a 76045818   a04710192400 aHF5438.25b.C74 1977  a658.8510aCrissy, William Joseph Eliot.2Local10aEffective sellingba short course for professionalscW.J.E. Crissy, Isabella C.M. Cunningham, and William H. Cunningham.0 aNew YorkbWileyc[1977]  a1 case (7 v.)bill.0 aWiley professional development programs2Local  aTitle from case.0 a1. Closing confidently, professionally, and ethically. -- 2. The marketing concept and models of buyer behavior. -- 3. Approaches to the buying-selling process. -- 4. Communicating to sell. -- 5. Tactics for overcoming sales resistance. -- 6. Planning for successful selling. -- 7. Presenting features and benefits. 0aSelling2Local10aCunningham, Isabella C. M.ejoint author.2Local10aCunningham, William Hughes.ejoint author.2Local