Crissy, William Joseph Eliot. <br/><br/>
Effective selling  a short course for professionals 
W.J.E. Crissy, Isabella C.M. Cunningham, and William H. Cunningham. 
 - New York  Wiley  [1977] 
 - 1 case (7 v.)  ill. 
 - Wiley professional development programs .
<br/><br/> Title from case. 
<br/><br/>1. Closing confidently, professionally, and ethically. -- 2. The marketing concept and models of buyer behavior. -- 3. Approaches to the buying-selling process. -- 4. Communicating to sell. -- 5. Tactics for overcoming sales resistance. -- 6. Planning for successful selling. -- 7. Presenting features and benefits. 
<br/><br/><label>ISBN: </label>0471019240 
<br/><br/><label>LCCN: </label>76045818  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Selling
<br/><br/><label>LC Class. No.: </label>HF5438.25  / .C74 1977 
<br/><br/><label>Dewey Class. No.: </label>658.85