TY  - BOOK
AU  - Peterson,Robert Allen
AU  - Wilson,William R.
AU  - Hoyer,Wayne D.
ED  - University of Texas at Austin.
ED  - IC p2 s Institute.
TI  - The Role of affect in consumer behavior: emerging theories and applications
SN  - 0669128740 (alk. paper)
AV  - HF5415.3 .R65 1986
U1  - 658.8/342 19
PY  - 1986///
CY  - Lexington, Mass.
PB  - Lexington Books
KW  - Consumers
KW  - Congresses
KW  - Local
KW  - Affect (Psychology)
N1  - Papers from a symposium held Sept. 21-22, 1984, at the University of Texas at Austin and sponsored by the College of Business Administration and the IC p2 s Institute of the University of Texas at Austin; Includes index; Bibliography: p. [161]-184
ER  -