The emerging theories and applications Peterson, Robert Allen 1944- Wilson, William R. (William Raft) 1947- Hoyer, Wayne D. University of Texas at Austin College of Business Administration. IC p2 s Institute text bibliography conference publication mau Lexington, Mass Lexington Books c1986 1986 monographic eng

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ix, 196 p. ill. edited by Robert A. Peterson, Wayne D. Hoyer, William R. Wilson. Papers from a symposium held Sept. 21-22, 1984, at the University of Texas at Austin and sponsored by the College of Business Administration and the IC p2 s Institute of the University of Texas at Austin. Includes index. Bibliography: p. [161]-184. Consumers Congresses Affect (Psychology) Congresses HF5415.3 .R65 1986 658.8/342 0669128740 (alk. paper) 85046042 860130 20191121103405.0 182548