01215nam a2200277Ia 4500001000700000003000500007005001700012008004100029010001500070020002800085050002400113082001800137245014600155260004600301300002100347500020900368500002000577504003200597650003400629650004400663700004100707700005300748700002700801710007900828710003000907182548BIBL20191121103405.0860130s1986    maua     b    10100 eng    a 85046042   a0669128740 (alk. paper)0 aHF5415.3b.R65 19860 a658.8/34221904aThe Role of affect in consumer behaviorbemerging theories and applicationscedited by Robert A. Peterson, Wayne D. Hoyer, William R. Wilson.0 aLexington, Mass.bLexington Bookscc1986.  aix, 196 p.bill.  aPapers from a symposium held Sept. 21-22, 1984, at the University of Texas at Austin and sponsored by the College of Business Administration and the IC p2 s Institute of the University of Texas at Austin.  aIncludes index.  aBibliography: p. [161]-184. 0aConsumersxCongresses.2Local 0aAffect (Psychology)xCongresses.2Local10aPeterson, Robert Allend1944-2Local10aWilson, William R.q(William Raft)d1947-2Local10aHoyer, Wayne D.2Local20aUniversity of Texas at Austin.bCollege of Business Administration.2Local20aIC p2 s Institute.2Local