The Role of affect in consumer behavior  emerging theories and applications 
edited by Robert A. Peterson, Wayne D. Hoyer, William R. Wilson. 
 - Lexington, Mass.  Lexington Books  c1986. 
 - ix, 196 p.  ill. 
<br/><br/> Papers from a symposium held Sept. 21-22, 1984, at the University of Texas at Austin and sponsored by the College of Business Administration and the IC p2 s Institute of the University of Texas at Austin.  Includes index. 
<br/><br/>Bibliography: p. [161]-184. 
<br/><br/><label>ISBN: </label>0669128740 (alk. paper) 
<br/><br/><label>LCCN: </label>85046042  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers--Congresses.<br/>Affect (Psychology)--Congresses.
<br/><br/><label>LC Class. No.: </label>HF5415.3  / .R65 1986 
<br/><br/><label>Dewey Class. No.: </label>658.8/342