Moschis, George P.
Consumer socialization a life-cycle perspective
George P. Moschis.
- Lexington, Mass. Lexington Books c1987.
- xiii, 353 p. ill.
Includes indexes.
Bibliography: p. [297]-339.
0669112445 (alk. paper)
85045165
Consumers
Marketing research
HF5415.3 / .M66 1987
658.8/342