Moschis, George P.

Consumer socialization a life-cycle perspective George P. Moschis. - Lexington, Mass. Lexington Books c1987. - xiii, 353 p. ill.

Includes indexes.

Bibliography: p. [297]-339.

0669112445 (alk. paper)

85045165


Consumers
Marketing research

HF5415.3 / .M66 1987

658.8/342