McNeal, James U., <br/><br/>
Consumer behavior, an integrative approach 
James U. McNeal. 
 - Boston  Little, Brown  c1982. 
 - xxi, 426 p.  ill. 
<br/><br/> Supplemented by: Consumer behavior, classical and contemporary dimension / edited [by] James U. McNeal and Stephen W. McDaniel. 1982. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0316563099  20.95 
<br/><br/><label>LCCN: </label>81014647 //r88 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior
<br/><br/><label>LC Class. No.: </label>HF5415.3  / .M35b 1982 
<br/><br/><label>Dewey Class. No.: </label>658.8/342