TY  - BOOK
AU  - Jones,John Philip
TI  - What's in a name?: advertising and the concept of brands
SN  - 0669111422 (alk. paper)
AV  - HF5823 .J718 1986
U1  - 658.8/343 19
PY  - 1986///
CY  - Lexington, Mass.
PB  - Lexington Books
KW  - Advertising
KW  - LEMB
KW  - Brand name products
KW  - Local
N1  - Includes bibliographies and index
ER  -