00660nam a2200205Ia 4500001000700000003000500007005001700012008004100029010001500070020002800085050002300113082001800136100003100154245010800185260004600293300002300339504003900362650002200401650003100423182545BIBL20160527190218.0860123s1986    maua     b    00110 eng    a 85045039   a0669111422 (alk. paper)0 aHF5823b.J718 19860 a658.8/34321910aJones, John Philip.2Local10aWhat's in a name?badvertising and the concept of brandscJohn Philip Jones ; foreword by Don Johnston.0 aLexington, Mass.bLexington Bookscc1986.  axxii, 292 p.bill.  aIncludes bibliographies and index. 0aAdvertising2LEMB 0aBrand name products2Local