Jones, John Philip. <br/><br/>
What's in a name?  advertising and the concept of brands 
John Philip Jones ; foreword by Don Johnston. 
 - Lexington, Mass.  Lexington Books  c1986. 
 - xxii, 292 p.  ill. 
<br/><br/>Includes bibliographies and index. 
<br/><br/><label>ISBN: </label>0669111422 (alk. paper) 
<br/><br/><label>LCCN: </label>85045039  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Brand name products
<br/><br/><label>LC Class. No.: </label>HF5823  / .J718 1986 
<br/><br/><label>Dewey Class. No.: </label>658.8/343