Consumer behavior, classical and contemporary dimensions 
[edited by] James U. McNeal and Stephen W. McDaniel. 
 - Boston  Little, Brown  c1982. 
 - xix, 505 p.  ill. 
<br/><br/> Intended to supplement: Consumer behavior, an integrative approach / James U. McNeal. 1982. 
<br/><br/>Includes bibliographies and indexes. 
<br/><br/><label>ISBN: </label>0316563102 
<br/><br/><label>LCCN: </label>81014652 //r882 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior
<br/><br/><label>LC Class. No.: </label>HF5415.3  / .M35 1982 
<br/><br/><label>Dewey Class. No.: </label>658.8/342