TY - BOOK AU - Peterson,Robert Allen TI - Marketing research SN - 0256037116 AV - HF5415.2 .P46 1988 U1 - 658.8/3 19 PY - 1988/// CY - Plano, Tex. PB - Business Publications KW - Marketing research KW - Local N1 - Includes bibliographies and index ER -