Peterson, Robert Allen Marketing research Robert A. Peterson. - 2nd ed. - Plano, Tex. Business Publications 1988. - xiii, 576 p. ill. Includes bibliographies and index. ISBN: 0256037116 LCCN: 87072018 Subjects--Topical Terms: Marketing research LC Class. No.: HF5415.2 / .P46 1988 Dewey Class. No.: 658.8/3