TY  - BOOK
AU  - Farley,John U.
AU  - Lehmann,Donald R.
TI  - Meta-analysis in marketing: generalization of response models
SN  - 0669140392 (alk. paper)
AV  - HF5415.2 .F28 1986
U1  - 658.8/3 19
PY  - 1986///
CY  - Lexington, Mass.
PB  - Lexington Books
KW  - Marketing research
KW  - Local
KW  - Meta-analysis
N1  - "Marketing Science Institute series"--Jacket; Includes index; Bibliography: p. [109]-115
ER  -