Farley, John U. <br/><br/>
Meta-analysis in marketing  generalization of response models 
John U. Farley, Donald R. Lehmann. 
 - Lexington, Mass.  Lexington Books  c1986. 
 - xiv, 121 p.  ill. 
<br/><br/> "Marketing Science Institute series"--Jacket.  Includes index. 
<br/><br/>Bibliography: p. [109]-115. 
<br/><br/><label>ISBN: </label>0669140392 (alk. paper) 
<br/><br/><label>LCCN: </label>86045606  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Meta-analysis.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .F28 1986 
<br/><br/><label>Dewey Class. No.: </label>658.8/3