Jackson, Barbara B.

Winning and keeping industrial customers the dynamics of customer relationships Barbara Bund Jackson. - Lexington, Mass. Lexington Books c1985. - xiv, 195 p. ill.

Includes index.

Bibliography: p. [185]-191.

0669093416 (alk. paper) 0669111465 (pbk. : alk. paper)

85045465


Industrial marketing
Customer relations

HF5415 / .J28 1985

658.8/12