Grikscheit, Gary M.

Handbook of selling psychological, managerial, and marketing bases Gary M. Grikscheit, Harold C. Cash, W.J.E. Crissy. - New York Wiley c1981. - xxi, 671 p. ill. - Ronald series on marketing management .

"A Ronald Press publication." Includes index.

Bibliography: p. 484-495.

0471044822

80019371


Selling

HF5438.25 / .G74

658.8/1