Grikscheit, Gary M. Handbook of selling psychological, managerial, and marketing bases Gary M. Grikscheit, Harold C. Cash, W.J.E. Crissy. - New York Wiley c1981. - xxi, 671 p. ill. - Ronald series on marketing management . "A Ronald Press publication." Includes index. Bibliography: p. 484-495. ISBN: 0471044822 LCCN: 80019371 Subjects--Topical Terms: Selling LC Class. No.: HF5438.25 / .G74 Dewey Class. No.: 658.8/1