TY  - BOOK
AU  - Haley,Russell I.
TI  - Developing effective communications strategy: a benefit segmentation approach
T2  - Ronald series on marketing management
SN  - 0471812625
AV  - HF5415.123 .H35 1985
U1  - 658.8/02 19
PY  - 1985///
CY  - New York
PB  - Wiley
KW  - Communication in marketing
KW  - Local
KW  - Market segmentation
N1  - "A Ronald Press publication."; Includes bibliographical references and indexes
ER  -