00882nam a2200265Ia 4500 182521 BIBL 20160527190216.0 841120s1985 nyua b 00110 eng 84026983 0471812625 BUCG HF5415.123 .H35 1985 658.8/02 19 658.802 H168d Haley, Russell I. Local 107517 Developing effective communications strategy a benefit segmentation approach Russell I. Haley. New York Wiley 1985. xii, 510 p. ill. Ronald series on marketing management 0275-875X Local 161841 "A Ronald Press publication." Includes bibliographical references and indexes. Communication in marketing Local 78740 Market segmentation Local 131162 139883 139883 0 0 lc 0 HF_5415_123000000000000__H35_1985 0 mbl 108471 12 12 20 2016-05-27 269547 0 HF5415.123 .H35 1985 50000002037462 2016-05-27 00:00:00 r:182521 z:NCC:D 6