Haley, Russell I. <br/><br/>
Developing effective communications strategy  a benefit segmentation approach 
Russell I. Haley. 
 - New York  Wiley  1985. 
 - xii, 510 p.  ill. 
 - Ronald series on marketing management  0275-875X .
<br/><br/> "A Ronald Press publication." 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0471812625 
<br/><br/><label>LCCN: </label>84026983  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing<br/>Market segmentation
<br/><br/><label>LC Class. No.: </label>HF5415.123  / .H35 1985 
<br/><br/><label>Dewey Class. No.: </label>658.8/02