TY  - BOOK
AU  - Buzzell,Robert D.
AU  - Gale,Bradley T.
TI  - The PIMS principles: linking strategy to performance
SN  - 0029044308
AV  - HF5415.13 .B893 1987
U1  - 658.8/02 19
PY  - 1987///
CY  - New York, London
PB  - Free Press, Collier Macmillan
KW  - Marketing
KW  - Management
KW  - Local
KW  - Strategic planning
N1  - Includes index; Bibliography: p. 301-312
ER  -