Buzzell, Robert D. <br/><br/>
The PIMS principles  linking strategy to performance 
Robert D. Buzzell, Bradley T. Gale. 
 - New York  London  Free Press  Collier Macmillan  c1987. 
 - xiii, 322 p.  ill. 
<br/><br/> Includes index. 
<br/><br/>Bibliography: p. 301-312. 
<br/><br/><label>ISBN: </label>0029044308 
<br/><br/><label>LCCN: </label>87000416  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Strategic planning
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .B893 1987 
<br/><br/><label>Dewey Class. No.: </label>658.8/02