TY  - BOOK
AU  - Sheth,Jagdish N.
TI  - Winning back your market: the inside stories of the companies that did it
SN  - 0471809047
AV  - HF5415.15 .S46 1985
U1  - 658.8 19
PY  - 1985///
CY  - New York
PB  - Wiley
KW  - Product management
KW  - Local
KW  - Marketing
KW  - Management
N1  - Includes index; Bibliography: p. 209-218
ER  -