Sheth, Jagdish N., <br/><br/>
Winning back your market  the inside stories of the companies that did it 
Jagdish N. Sheth. 
 - New York  Wiley  c1985. 
 - ix, 228 p.  ill. 
<br/><br/> Includes index. 
<br/><br/>Bibliography: p. 209-218. 
<br/><br/><label>ISBN: </label>0471809047 
<br/><br/><label>LCCN: </label>84013019  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management<br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.15  / .S46 1985 
<br/><br/><label>Dewey Class. No.: </label>658.8