TY  - BOOK
AU  - DeLozier,M.Wayne
AU  - Woodside,Arch G.
TI  - Marketing management: strategies and cases
SN  - 0675084172
AV  - HF5415.13 .M355 1978
U1  - 658.8 
PY  - 1978///
CY  - Columbus
PB  - Merrill
KW  - Marketing
KW  - Management
KW  - Addresses, essays, lectures
KW  - Local
KW  - Case studies
N1  - Includes bibliographies and indexes
ER  -