Marketing management  strategies and cases 
[edited by] M. Wayne DeLozier and Arch Woodside. 
 - Columbus  Merrill  c1978. 
 - ix, 838 p.  ill. 
<br/><br/>Includes bibliographies and indexes. 
<br/><br/><label>ISBN: </label>0675084172 
<br/><br/><label>LCCN: </label>77085593 //r84 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Addresses, essays, lectures.<br/>Marketing--Management--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .M355 1978 
<br/><br/><label>Dewey Class. No.: </label>658.8