TY  - BOOK
AU  - Levitt,Theodore
TI  - The marketing imagination
SN  - 0029191807
AV  - HF5415 .L482 1986
U1  - 658.8 19
PY  - 1986///
CY  - New York, London
PB  - Free Press, Collier Macmillan
KW  - Marketing
KW  - Local
N1  - Includes bibliographical references and index
ER  -