Levitt, Theodore <br/><br/>
The marketing imagination 
Theodore Levitt. 
 - New, expanded ed. 
 - New York  London  Free Press  Collier Macmillan  c1986. 
 - xxv, 238 p.  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0029191807 0029190908 (pbk.) 
<br/><br/><label>LCCN: </label>86000576  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .L482 1986 
<br/><br/><label>Dewey Class. No.: </label>658.8