00707nam a2200229Ia 4500001000700000003000500007005001700012008004100029010001500070020001500085050002600100082001400126100002900140245008100169260003300250300002100283490004100304504003900345650003400384700002800418700003100446182463BIBL20160527190209.0870925s1987    ilua     b    00110 eng    a 86082594   a02560554750 aHF5415.13b.C684 19870 a658.821910aCravens, David W.2Local10aMarketing managementcDavid W. Cravens, Gerald E. Hills, Robert B. Woodruff.0 aHomewood, Ill.bIrwinc1987.  axx, 714 p.bill. 4aThe Irwin series in marketing2Local  aIncludes bibliographies and index. 0aMarketingxManagement.2Local10aHills, Gerald E.2Local10aWoodruff, Robert B.2Local