TY  - BOOK
AU  - Bonoma,Thomas V.
TI  - Managing marketing: text, cases, and readings
SN  - 0029037204
AV  - HF5415.13 .B597 1984
U1  - 658.8 19
PY  - 1984///
CY  - New York, London
PB  - Free Press, Collier Macmillan
KW  - Marketing
KW  - Management
KW  - Local
KW  - Case studies
N1  - Includes bibliographical references (p. 513-515) and index
ER  -