Bonoma, Thomas V. <br/><br/>
Managing marketing  text, cases, and readings 
Thomas V. Bonoma. 
 - New York  London  Free Press  Collier Macmillan  c1984. 
 - xxii, 522 p.  ill.  29 cm. 
<br/><br/>Includes bibliographical references (p. 513-515) and index. 
<br/><br/><label>ISBN: </label>0029037204 
<br/><br/><label>LCCN: </label>83048681  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Management--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .B597 1984 
<br/><br/><label>Dewey Class. No.: </label>658.8