Moriarty, Rowland T.

Industrial buying behavior concepts, issues, and applications Rowland T. Moriarty ; with editorial assistance by Mel Patrell Furman. - Lexington, Mass. Lexington Books c1986. - xx, 175 p. ill.

Includes index.

Bibliography: p. 161-170.



82014910


Industrial procurement
Marketing research

HD39.5 / .M67 1986

658.7/2