Moriarty, Rowland T. Industrial buying behavior concepts, issues, and applications Rowland T. Moriarty ; with editorial assistance by Mel Patrell Furman. - Lexington, Mass. Lexington Books c1986. - xx, 175 p. ill. Includes index. Bibliography: p. 161-170. ISBN: LCCN: 82014910 Subjects--Topical Terms: Industrial procurementMarketing research LC Class. No.: HD39.5 / .M67 1986 Dewey Class. No.: 658.7/2