TY  - BOOK
AU  - Douglas,Gordon
AU  - Kemp,Philip
AU  - Cook,Jeremy
TI  - Systematic new product development
SN  - 0470263288
AV  - HF5415.125 .D68 1978
U1  - 658.5/75 
PY  - 1978///
CY  - New York
PB  - Wiley
KW  - New products
KW  - Local
KW  - Diversification in industry
KW  - Marketing
N1  - "A Halsted Press book."; Includes index
ER  -