Douglas, Gordon. <br/><br/>
Systematic new product development 
Gordon Douglas, Philip Kemp, and Jeremy Cook. 
 - New York  Wiley  1978. 
 - vii, 173 p., [5] leaves of plates  ill. 
<br/><br/> "A Halsted Press book."  Includes index. 
<br/><br/><label>ISBN: </label>0470263288 
<br/><br/><label>LCCN: </label>78002398  
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products<br/>Diversification in industry.<br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415.125  / .D68 1978 
<br/><br/><label>Dewey Class. No.: </label>658.5/75