TY - BOOK AU - Bodian,Nat G. TI - Book marketing handbook SN - 0835212866 (v. 1) AV - Z283 .B58 1980 U1 - 070.5/2 19 PY - 1980/// CY - New York PB - R.R. Bowker KW - Book industries and trade KW - Handbooks, manuals, etc KW - Local KW - Advertising KW - Books KW - LEMB N1 - Vol. 2 lacks ed. statement; Includes indexes; [1] Tips and techniques for the sale and promotion of scientific, technical, professional, and scholarly books and journals.--v. 2. Over 1,000 more tips and techniques for the sale and promotion of scientific, technical, professional, and scholarly books and journals ER -