Book marketing handbook
Nat G. Bodian.
- New York R.R. Bowker c1980.
- v. ill. 27 cm.
Vol. 2 lacks ed. statement. Includes indexes.
[1] Tips and techniques for the sale and promotion of scientific, technical, professional, and scholarly books and journals.--v. 2. Over 1,000 more tips and techniques for the sale and promotion of scientific, technical, professional, and scholarly books and journals.
0835212866 (v. 1) 45.00 (est.) 0835216853 (v. 2)
80017504 //r833
Book industries and trade--Handbooks, manuals, etc. Advertising--Books--Handbooks, manuals, etc.