00882nam a2200277Ia 4500001000700000003000500007005001700012008004100029020002700070040002400097050002400121082001700145100002100162245009400183250001200277260003700289300004800326336002000374337001600394338001900410490003600429504003900465650002900504650004400533700002700577179244BIBL20230109203053.0870921e1993    nyua   frb    00110 eng    a0070387672cDonación  aEVLGbspaerdacost0 aHF5415.3b.L68 19930 a658.8/3421910aLoudon, David L.10aConsumer behavior :bconcepts and applications /cDavid L. Loudon, Albert J. Della Bitta.  a4th ed.0 aNew York :bMcGraw-Hill,cc1993.  axxiii, 788 p. :bill. (some col.) ;c26 cm.  2rdacontentbtxt  2rdamediabn  2rdacarrierbnc 0aMcGraw-Hill series in marketing  aIncludes bibliographies and index. 0aConsumer behavior2Local 0aConsumer behaviorxCase studies.2Local10aDella Bitta, Albert J.